Company profile

CONTENTS

• Introduction
• Vendors
• Short History of RECRO
• How We Grew
• Sales Partners – The Basis for Success
• Partnership Programs
• What Makes Us Successful
• RECRO Group

INTRODUCTION

Information technology is changing the world we live in at unprecedented speed. The challenges of every company aiming at competitiveness are recognition of the benefits of IT application, selection of optimal solutions and their implementation in everyday business processes, staff training, maintenance and improvement of existing IT solutions.

For twenty years RECRO has been successfully bringing top-grade IT products to the Croatian market. Through its proficient logistics and financial resources, RECRO helps its partners and end-users to purchase, implement and maintain their information systems.

RECRO’s mission is to create, through innovations and improvements, new values for its users, business partners, employees, shareholders and for the wider community.

Our quality orientation is incorporated into our slogan: WE SIGN ONLY THE BEST!

The basic assets of our business growth and development are the top quality of our products, renowned suppliers, good partners in distribution, reliable technical support, prompt and efficient service, as well as motivated and well trained employees.

VENDORS

Our strategy is to distribute IT equipment of a limited number of the world leading producers, along with technical support and reliable and fast service.

The main selection criteria for principals are the quality of their products and their standing in the global market.

Our principals are the world leading companies in particular market segments, whose most popular products have become world standards.

	ACER is the second largest world producer of PC components and the fifth largest world producer of brand-name personal computers. According to the latest IDC report, ACER holds the first place in laptop sales in western Europe.
	Founded in 1982, AUTODESK, Inc. is a world leading company that provides targeted solutions for creating, managing and sharing digital assets. The company is present in diverse markets, including building and architectural design, geographic information systems, mechanical engineering, digital media, and wireless data services. By delivering tools that foster innovation and creativity, Autodesk helps users upgrade their systems and work better and faster.
	CANON
	D-LINK is a global leader in design and manufacture of advanced networking, broadband, digital, voice and data communications solutions. Following our company motto, 'Building Networks for People', D-Link continually meets the global networking and connectivity needs of digital home consumers, small office professionals, small to medium-sized businesses, and enterprise environments.
	DICOTA offers everything for your mobile computer equipment (cases, accessories and mobile office solutions). Top-quality materials and protection, precise fabrication, modern design, wide choice of colours, everything for your sporty, classical or trendy appearance. Three-year guarantee. Find more at www.dicota.com.
	EMC² is the world's leading developer and provider of information infrastructure technology and solutions that enable organizations of all sizes to transform the way they compete and create value from their information. Information is most important asset. EMC² provides tools that can help you capitalize on it. EMC² can help customers design, build, and manage intelligent, flexible, and secure information infrastructures. From these versatile foundations you can implement information lifecycle strategies, secure critical information assets, leverage content for competitive advantage, automate data centre operations, reduce power and cooling costs, and much more. With an information infrastructure, you can avoid the potentially serious risks and reduce the significant costs associated with managing information, while fully exploiting its value for business advantage. EMC² works with organizations around the world in the public and private sectors, in every industry and of every size, from start-ups to the Fortune Global 500. EMC² is represented by more than 400 sales offices and distribution partners including Recro in more than 80 countries. Today, they employ more than 40,000 people worldwide, including more than 8,500 at EMC² Massachusetts headquarters. R+D organization includes facilities in Massachusetts, North Carolina, Belgium, China, France, India, Israel, Japan, and Russia, with additional manufacturing facilities in California and Ireland.
	EPSON is a world leading development/production company in the field of computer periphery (printers, scanners, LCD projectors). Owing to their own Color Imaging Technology EPSON products occupy leading positions in the market segments of scanning, color printing, and video or graphic presentations.
	The world leading manufacturer of satellite navigation equipment, the American company GARMIN International offers systems for road and marine navigation, as well as sports and leisure activities.
	IBM (International Business Machines) is the world largest supplier of information technology, which includes computer systems, software, networking solutions, data storage equipment and microelectronics. IBM helped pioneer information technology over the years, and it stands today at the forefront of a worldwide industry that is revolutionizing the way in which enterprises, organizations and people operate and thrive.
	Iomega Corporation, a wholly owned subsidiary of EMC Corporation headquartered in San Diego, is a worldwide leader in innovative storage and network security solutions for small businesses, home offices, consumers and others. The Company has sold more than 410 million digital storage drives and disks since its inception in 1980. Today, Iomega's product portfolio includes industry leading network attached storage products, external hard drives, multimedia drives, and our award-winning removable storage technology, the REV® Backup Drive. www.iomega.com
	HEWLETT-PACKARD is the world second largest supplier of information technology. The company offers a broad range of scanning and printing solutions, and a wide selection of computers, from personal computers to enterprise servers. The company’s best-known products are laser and inkjet printers, scanners, calculators, personal computers, workstations, and data storage equipment.
	LENOVO is a company dedicated to creating the most innovative personal computers. Innovation, flawless operations, customer care and investing into new markets are company's main characteristics. Created after the acquisition of IBM's PC division by Lenovo Group, Lenovo boats its research centers in Japan (Yamat), China (Beijing, Shanghai, Shenzen), and USA (Raleigh). High-quality, reliable products, technologies and services and Lenovo's world trademark.
	Since its establishment in 1991, the key factors of LEXMARK’s operational and financial success are its commitment to innovations, development and its unique attitude to partners. Lexmark is currently the leading innovator, producer and supplier of printer solutions – including laser and inkjet printers, associated supplies and services – for home users and offices in more than 150 countries.
	LG Electronics, est. 1958 is a global leader in consumer electronics, home appliances and mobile communication. LG global sales in 2007 were more than 44 billion US dollars. The company has 4 major divions: communication, digital displays, digital appliances and digital media. LG is the main leader in production of CDMA/GSM cell phones, air-conditioning systems, washing machines, optics, DVD players, flat screen TVs and home cinema systems.
	LOGITECH is a world leader in personal peripherals, driving innovation in PC navigation, Internet communications, digital music, home-entertainment control, gaming and wireless devices. The company's products combine essential core technologies, continuing innovation, award-winning industrial design and excellent price performance.
	MICROSOFT is the largest and best known software producer in the world. The company provides operative systems, a broad range of applications, and development tools. Its most popular products MS Windows and MS Office are available in Croatian.
	As the leading supplier of professional opto-digital products, OLYMPUS is the pioneer of key technologies in the segments of photography and voice recording devices.
	PRINTRONIX produces high-speed printers intended for business and industrial applications. It offers printers based on the line-matrix, thermal and laser technologies. Printronix line-matrix technology covers more than 60% of the global line printers market.
	SAMSUNG
	SYMANTEC, the global leader in Internet security, offers a broad range of solutions intended for both individual users and networked corporation users. Solutions include anti-virus protection, filtration of Internet and e-mail contents, as well as systems for remote control and management of IT systems.
	TOSHIBA TEC is a part of TOSHIBA Corporation and is present in a number of different high-tech industry markets. TOSHIBA TEC is a leading producer of information technology and office equipment.
	VERBATIM is the world leading supplier of data storage products.
	Vmware is the global leader in virtualization solutions from the desktop to the datacenter. Customers of all sizes rely on VMware to reduce capital and operating expenses, ensure business continuity, strengthen security and go green. With 2008 revenues of $1.9 billion, more than 130,000 customers and more than 10,000 partners, VMware is one of the fastest growing public software companies. VMware helps in reducing IT costs while improving efficiency, availability, flexibility, and manageability of IT infrastructure. No matter how large or small company is, the proven technology of virtualisation can rapidly transform their IT landscape. www.vmware.com

SHORT HISTORY OF RECRO

1992-1995

RECRO is a privately owned joint stock company. The company was established in February 1992. Its principal activities were distribution and service of EPSON products. AUTODESK software was also offered since the very beginning. We were the first company to introduce high standards of product distribution into our small and undeveloped market of that time. Our products were provided with user manuals in the Croatian language, we developed our own solutions for the Croatian character set, introduced free technical support and organized the central service and servicing network that covered the entire country. Our quality was recognized by the end-users and also by our partners. The network of partners expanded and the EPSON market share increased.

1995-1998

At the end of 1995, we established collaboration with MICROSOFT Corporation. Besides selling software in boxes, we developed sales of software licences. Software licences became the main generator of the company’s growth, which culminated in 1997 with the highly successful  software legalization campaign.

1999

We enhanced our presence in the segment of software, as well as of personal and mobile computers by signing a distributorship contract with HEWLETT-PACKARD. Owing to HP products, we increased our share in the printers and printing supplies market.

We also entered the rapidly growing networking segment by establishing partnership with global leader in this segment – company CISCO SYSTEMS.

2000

Implementation of the new ERP software – Navision Financials was completed. We also altered and improved our business process performance and developed our own management reporting system. After meeting all organizational and software requirements, we obtained the licence to consign goods before customs clearance.

We established collaboration with SYMANTEC and thereby entered the computer security segment.

2001

Our network equipment department became a separate independent company RECRO-NET. Its activities include designing, implementation and maintenance of sophisticated networking solutions for large end-users.

2002-2003

The stable growth of all business activities continued. Great efforts were invested into the improvement of the overall organization and business processes, which in 2003 resulted in our obtaining the ISO 9001:2000 Certificate for IT equipment distribution and service.

Our share in the mobile computer market was increased by inclusion of ACER products.

2005

Our printer assortment was expanded by the addition of LEXMARK products, and the computer assortment by inclusion of FUJITSU SIEMENS COMPUTERS products.

Offering TOSHIBA products, we stepped onto the photocopying machines market.

2006

At the beginning of the year, we moved all our commercial, servicing and logistic operations into new company office building. The intensive growth of all business activities continued.

2007

We became IBM software distributors and thereby extended substantially the range of software solutions offered. 
We have extended our offer of networking equipment by inclusion of D-LINK products. Our Web Shop for partners has become operational.

2008

We become official Lenovo (personal computing) and LG Electronics (monitors and optics) distributors thus widening the choice of products and services in our IT portfolio.

HOW WE GREW

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SALES PARTNERS – THE BASIS FOR SUCCESS

Business feeling, mutual trust and respect, business ethics, personal integrity of all involved, help when required, understanding the market demands and partner’s needs are the major determinants of business collaboration and partnership as we see it.

Field work, work with end-users, job contracting, planning, designing, delivery, payment collection, education, maintenance and servicing are only some of the tasks that our partners have to perform on a daily basis. Our task is to help them carry out their assignments in a faster, simpler, better and more cost-effective way and with less risk.

Our partners expect from us fair prices, fast delivery, timely information and attractive terms and conditions of payment. They expect friendly and qualified contact persons, who can be easily reached by phone and who promptly answer their queries. They expect clearly presented and readily available price-lists and commercial conditions known in advance. They expect that somebody will sell their slow-moving goods, propose marketing activities, show them the trends. They also expect staff training in technical and commercial skills, try-and-buy options, financial and professional assistance in project sales and opening of retail outlets… And what is perhaps of the utmost importance, they expect that sales of our products will bring profits that will not only cover the operating costs but also enable investments into new knowledges and technologies. Our partners are aware that without new knowledge and technology there is no survival in IT business.

In the last 15 years we have learned a great deal about our partners’ expectations.

RECRO employees know that our success depends on the satisfaction and business achievements of our partners. Our commitment to quality is incorporated into our slogan: WE SIGN ONLY THE BEST!

We are focused on quality in all segments of our business activities:

• Quality products
• Quality suppliers
• Efficient logistics
• Fast service and reliable technical support
• Motivated and trained employees
• Well organized business processes with extensive use of information technology

We are still learning! We are open to new ideas. We are grateful for each useful comment that will improve business collaboration.

Recognizing that each job involves professional and financial risks, we think that partnership involves sharing of these risks. RECRO warranties its partners the same level of service from the beginning to the end as well as after a sales cycle. For us, a business partner is not just one of the crowd, nor is his order merely one in the myriad of others. Through everyday business interaction we all pursue the same goal – quality offerings and satisfied customers. We therefore try to be open and persistent in maintaining good partnership relations, in which we rely on our feeling for priorities and commitment to client satisfaction.
As a result of such approach, we are constantly improving our business processes, undertaking new partnership programs and introducing novel IT solutions.

The number of over 1000 satisfied partners that have chosen us for their supplier allows us to believe that we are meeting most of their expectations.

PARTNERSHIP PROGRAMS

Benefits offered to our partners:

• Transparent business conditions (prices, discounts, collaboration conditions)
• Expert help in bid preparation
• Assistance with complex system configuration
• Participation of our specialists in presentations
• Seminars for technical, service and commercial staffs
• Attractive financing models (leasing, credits, deferred payment)
• Co-financing of marketing campaigns organized by partners
• Inclusion in RECRO marketing campaigns
• "Door to door" delivery within 24 hours
• Drop shipment
• RECRO Partner Report
• RECRO Web Shop
• Bonuses and awards for best results
  

A special support program with extra benefits has been developed for our retail partners.

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EMPLOYEES – OUR MOST VALUABLE RESOURCE

Young, qualified, motivated, carefully selected and continuously trained employees constitute RECRO’s most valuable resource. Within the company we have a fully equipped IT classroom for internal training of our employees.

DEVELOPED IT INFRASTRUCTURE

The technology we offer to customers is also intensively used for improvement of our own business processes. It is just the development level of our IT infrastructure that distinguishes RECRO from the competition. In their everyday work, all RECRO employees use personal computers interconnected in the local area network; e-mail is the standard means of communication, and there is unrestricted access to the Internet. Large-capacity IP telephone system has been installed as well. All business transactions are conducted and monitored through the integral information business system Microsoft Dynamics NAV, which enables faster transaction processing, better cost control and high-quality planning. For better communication with the partners we have developed the RECRO PARTNER REPORT, which serves to email daily information to our partners about their order status, discounts, payments, etc. We also use an internal reporting system that allows the medium- and high-level management to monitor all major business parameters.

In the years that follow, we intend to further invest into our own IT infrastructure in order to speed up and upgrade all business operations and thereby increase our partners’ and customers’ satisfaction.

LOGISTICS – SPEED, RELIABILITY AND EFFICIENCY

Speed, reliability and efficiency are the parameters used to measure the efficiency of logistics. RECRO has plenty of storage space, part of which serves as a type D customs warehouse.

Besides standard warehouse activities, the following additional services are offered:

• Product localization
  (test certificates, import declarations, user manuals in Croatian, warranty certificates)
• Installation of Croatian character sets on printers
• Door-to-door delivery

Some of our partners have recognized the quality and efficiency of our logistics and have entrusted us with doing logistics jobs on their behalf (logistics outsourcing).

SERVICE DEPARTMENT

Service support for all devices is organized through the company MR SERVIS d.o.o. www.mrservis.hr

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RECRO GROUP

RECRO-NET

RECRO-NET was established in 2001 to fill the network technology gap in the Croatian market. Today RECRO-NET is one of the best providers of networking solutions in the Adriatic region, providing also services of designing, selling, installation and maintenance of equipment as well as training and consulting services.

RECRO-NET offers comprehensive network solutions for large and medium-size information systems based on standard protocols, selected leading world technologies and equipment optimally adapted to each specific system and requirement. Special attention is paid to system security, integration of all products and services, preservation of existing users’ investments, design modularity and future system upgrading, all aimed at reducing the overall long-term costs of the IT system and the network.

With the integration of Dignus business systems Ltd, RECRO-NET expands its field of business to implementing ERP solutions and improvement of business processes.

RECRO-NET has the status of Microsoft Gold Certified Partner and Cisco Systems Gold Certified Partner, as well as the Cisco Systems Learning Solutions Partner.

DIRIGENS advanced printing solutions Ltd

Established in 2008, the company focuses on delivering the best possible business printing solution out there. Careful planning, impeccable service and business optimization for each individual customer make it our most important goal of all.

Integrating multifunctional devices into various business environments and systems, file archiving and management, LAN fax solutions, secure printing solutions are just some of the available services.

Building infrastructure for CAD users, from basic hardware solutions to various database management is another field of our expertize.